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Research papers

Pushing the right buttons

In the competitive mobile telecom market combining price reductions with increasing revenues is of high importance. KPN Mobile and SKIM Analytical have conducted several studies in order to identify key drivers of choice, also taking into account the...

Catalogue: Telecom 2006
Authors: Dirk Huisman, Sander Noorman, Jürgen Warnecke
Company: SKIM
October 8, 2006
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Citation

Huisman, Noorman and Warnecke (2006a, October 08). Pushing the right buttons. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/pushing-the-right-buttons